What is MagTiger?
MagTiger is an operating partner for cross-border beauty businesses in Asia, headquartered in Songdo, Korea. We connect the right manufacturers, brands and capital across Korea, Japan and Southeast Asia — and stay involved through execution. Source · Scale · Exit.
How is MagTiger different from a regular ODM agent or beauty consultancy?
ODM agents broker manufacturing capacity. Consultancies write reports. MagTiger owns outcomes. We embed as operating partner with NY Bar legal credentials, 15+ years of beauty industry execution, and direct relationships with PE funds and strategic acquirers across Asia, Europe, and North America.
How is this different from an investment bank?
Investment banks intermediate transactions that already exist. MagTiger builds the company that becomes the transaction — operationally and narratively, 18–36 months before the bank shows up.
Why beauty? Why Asia? Why now?
Asia’s beauty ecosystem is becoming increasingly institutionalized, with global strategic buyers and private equity investing across brands, manufacturers and supply-chain platforms. This is creating new opportunities for operators who can connect product innovation, cross-border growth and capital.
Are you only beauty?
Beauty, CPG, and packaging are flagship verticals. MagTiger extends selectively to adjacent FMCG categories — fashion, food, personal care, wellness — when the network and operating logic transfer cleanly. SEA brand owners and Korean specialty manufacturers in the MagTiger network span beyond pure beauty. Engagements outside the network depth are declined.
What does a typical engagement look like?
Three modes. SOURCE — cross-border ODM & supply-chain matching for global brands. SCALE — embedded growth partnership for manufacturers and brands scaling into new markets (12–36 months). EXIT — pre-exit value creation, PMI and strategic transaction support. Each engagement starts with a 30-day diagnostic and a written outcome thesis.
What's MagTiger's fee structure?
Monthly retainer + performance commission tied to outcomes (PO value, deal value, milestone delivery) + reimbursable expenses at cost. Below-market base rate signals long-term partnership intent. PE-grade transparency — every commission base disclosed in writing before engagement starts.
How does MagTiger measure success?
Every engagement has a written outcome thesis. KPIs are agreed within 60 days of start. Four measurement areas: sourcing throughput, active project pipeline, cycle time reduction, and strategic milestone delivery. Annual review with explicit fee, scope, and KPI reset.
Who does MagTiger NOT work with?
Companies with no path to a valuation moment. Founders unwilling to take operating advice. Engagements requiring exclusivity outside MagTiger's regional or category strength. Selection discipline is the basis of execution quality.
What's MagTiger's investment thesis?
Cross-border beauty deals fail on judgment, not information. Every engagement is structured around four capabilities: operator experience (built inside the industry, not around it), trust network (field-built relationships with manufacturers, brand owners and strategic buyers), capital perspective (translating commercial performance into what investors need to see), and cross-border judgment (knowing when a deal should — and should not — be done).
Can you give an example of an engagement outcome?
Anonymized — an SEA ODM, Japanese PE portfolio company. Cross-border PMI strategy, KPI restructuring, ODM exports 3× in 33 months, strategic exit to Japanese acquirer. Concrete numbers, named acquirer category — disclosure level is what counts in PE-grade work.
Where is MagTiger based?
Headquarters: 26FL, POSCO Tower-Songdo, in Songdo International City, Korea. Four primary operating corridors — Korea, Japan, Southeast Asia and China — with additional execution networks in North America, Australia and selected emerging markets through project-specific partners.
What languages does MagTiger operate in?
Founder-level fluency in Korean, English and Thai. Additional 7-language execution capability — Mandarin Chinese, Japanese, Malay/Bahasa, Arabic — through the core team and vetted partner network. Real-time cross-border briefings without translation lag.
Who founded MagTiger?
Ha Na Kim. New York State Bar licensed attorney (2010). 15+ years of operational execution in the global beauty industry. Track record: 3× ODM export growth in 33 months at a Japanese PE portfolio company; $5M → $22M (4.4×) over 3 years at a Korean cosmetics ODM Tier-1; lead on the L'Oréal Paris and Maybelline cushion program of 100M+ units at Cosmax Korea.
How do I start a conversation with MagTiger?
